Company Profile

Proel America, LLC is a wholly owned subsidiary of Proel S.p.A.
It was founded in early 2008. Proel America is dedicated to take care of the needs of our U.S. based customers with efficiency, speed, and precision.

Proel America has sales agents located around the country to ensure efficient and effective service to all of our customers. With the successful Proel sound systems product line we are positioned to enter the market with high performance products and service that will set the standard for further expansion during 2009.

PROEL is a leading company in the design, manufacture and sale of audio, video and lighting systems for the world of entertainment and special events as well as for AVL Systems. Based in Italy, in Sant’Omero (Te), the company was established in 1991 by the current Chairman and reference shareholder, Mr Fabrizio Sorbi, who can boast a considerable experience in this field. The last few years have witnessed a remarkable growth of the company, which has taken advantage of the opportunities provided by a highly fragmented and often monoproduct competition and developed from the original 6 founding members to the current 200 employees and consultants.

In 2007 PROEL acquired the historic English company Turbosound Ltd., leader in sound reinforcement, whose name has always been associated with international tours and legendary rock bands (Pink Floyd, Iron Maiden, Dire Straits, The Shadows, Robbie Williams, Jamiroquai, Nine Inch Nails, Natasha Bedingfield, David Gilmour and so on…).

In September 2003 a private equity group invested in the company, acquiring a minority stake, with the aim of supporting its development and its listing on the Italian Stock Exchange. This operation immediately produced a strong boost in the management’s motivation and provided PROEL with a reliable and qualified corporate governance advising team.

The private equity group is currently represented by Alcedo SGR SpA, which manages “Cardine Impresa” and “Eptasviluppo” closed-end securities funds and by Sanpaolo Imi Investimenti per lo Sviluppo SGR, which manages the “Fund for the promotion of venture capital for the South of Italy”.

diagramma-gruppo-en-modThe Proel Group

Proel Group is a leading global company in the design, manufacture and distribution of audio-video and lighting systems for the world of entertainment and special events as well as for the installations sector, with 5 main companies operating in 120 countries.
PROEL world headquarters are located in central Italy. International markets are covered by a consolidated network of distributors, allowing the company to export its products to more than 120 countries all over the world. In 2008, alongside the current headquarters, Proel opened a state of the art 13,500 sq metre dedicated automated logistics facility. Thanks to Asian partners manufacturing, Proel has been providing direct shipments from Asia to international customers, in order to provide efficient structured logistics operation.

The Proel Group of companies consists of:

  • Proel S.p.A.
    Parent company with headquarters located in the province of Teramo, central Italy, is a leader in the design, manufacture and worldwide distribution of professional audio equipment, lighting systems and accessories for the world of entertainment, special events and installations.
  • Turbosound Ltd.
    Award-winning designer and manufacturer of professional sound reinforcement loudspeakers located in the UK. Turbosound produces loudspeakers for the live entertainment and fixed sound system installation markets.
  • EVR Media S.p.A.
    The company operates in both fixed and temporary installations of professional video systems for the world of TV and events. In addition EVR Media manages schedules and plans for video systems for major users. Located in Udine, north-eastern Italy.
  • Eurosell S.p.A.
    A leader in the distribution of video and led technology, for the rental market, integrated systems and fixed installations. Based in Udine, north-eastern Italy.
  • Proel America LLC
    Based in California, the company is the distribution, support and logistics office for Proel’s products for North, Central and South America.

The Group also owns a stake of 50% in Proel International (U.K.) and of 5% in Proel Korea.

PROEL is particularly committed to Research & Development in terms of product innovation (increasing product ranges and optimizing product performance) and process innovation (new technologies and new testing techniques). R&D activities are generally carried out in three facilities, two in Italy and one in Great Britain, provided with state of the art data collection, measurement and monitoring equipment. Its highly-focused R&D projects allow the company to optimize production cycles and develop new solutions.
Proel has established its current market position as the result of investments in Research and Development, direct products design, maximum and ongoing commitment to quality and innovation, care for the pre/post sales services, and a strong and consolidated distribution network in Italy and worldwide.